Ai Weiwei at the Brooklyn Museum

Posted in Art, Behind the scenes, Comings and goings, Diary, People I like, Photography with tags , , , on April 18, 2014 by erichason

ast night the Brooklyn Museum hosted a members reception for the opening of Ai Weiwei: According to What which will be open though August 10.

Ran into neighbors and close friends Maruchi Santana and John Parham.  Check out their branding firm Parham Santana.  Super creative people.  Maruchi has an amazing aesthetic and sense of color, John is always ready to share his latests cocktail recipe.

I digress, if you are in traveling distance to the great state of Brooklyn, go see this show!!!

Roberta Smith’s review in the NY Times.

(The images below do the art absolutely no justice.  I am hesitant to include them.)

36-Ritual_428H 21-Straight_428H Ai_Weiwei_sig_428W

www.erichason.com

Jovani Bridal Campaign

Posted in Advertising, Beauty, Bridal, commercial photography, Fashion, hair, lighting, makeup, model, Photography with tags , , , , , , , on April 17, 2014 by erichason

As promised last week, here are

photographs from the Jovani bridal campaign.

The location is the fabulous third floor of the Metropolitan Building in Long Island City, Queens, NY. It is chock full of great props in a distressed but chic setting.

Our model was the stunning Morgan Chelf from IMG. Cliff Hoppus styled the shoot.

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bridal fashion photography Eric Hason Morgan Chelf New York Manhattan

 

bridal fashion advertising photography nyc photographer hair makeup beauty

bridal fashion advertising photography nyc photographer hair makeup beauty

bridal fashion advertising photography nyc photographer hair makeup beauty

www.erichason.com

Fashion Editorial

Posted in Beauty, Editorial, Fashion, hair, makeup, model, Photography, Work with tags , , , , , , on April 16, 2014 by erichason

I am please to share my latest fashion editorial published in Fashion 360 Magazine.

The inspiration for the shoot was the 1953 movie “How to Marry a Millionaire” starring Marilyn Monroe, Betty Grable and Lauren Bacall. We had two Manhattan locations; The Chester, an upscale restaurant in the Meatpacking District and a luxury apartment in Silver Towers. The balcony of the silver tower apartment had a dramatic, sweeping southern view of midtown and downtown Manhattan as well as the Hudson River and New Jersey.

The models were the beautiful Taylor Burns and Carleen Laronn both from Major Model Management. Fashion editor Ikponmwosa Edorisiagbon styled the shoot, makeup by Shon Michaux-Simon, Hair by Dior Sovaoa, and nails by Elizabeth Garcia.

My son Sam was my photo assistant. Always nice have your teenager listen to you when you ask him to pick something up or go get some coffee.

You can see the full editorial using this link: Fashion 360 Magazine – How to Marry a Millionaire

fashion hair makeup styling NYC Manhattan beauty photographer

www.erichason.com

A Weekend of Backpacking – photo essay

Posted in Behind the scenes, Comings and goings, Diary, Family, People I like, Photography, Self-portrait with tags , , , , on April 15, 2014 by erichason

A father’s dream when your 17 year old son plans a backpacking trip; 48 hours of quality time with no screens to distract!

We had an amazing weekend, here is the photo essay to prove it!

Sam and my dad coordinated the destination, prepared the equipment, procured the supplies and guaranteed outstanding weather. Turnkey! All I had to do was buy some salami, hot dogs, cheese and powdered milk and load my backpack. Participants in the adventure are myself, my son Sam, my Italian daughter Caterina (foreign exchange student through AFS), my brother-in-law Hil, my niece Miriam and my dad Martin.

I brought along my backup Canon 5D Mk II with a fixed 40 mm pancake lens. I love this lens. It has a very small profile, extremely light, fast enough at 2.8 and a great focal length. Got that?

The trip started off Friday night with a visit to the Museum of Modern Art to attend the opening of an exhibit of Caterina’s work. She was accepted into an art studio class for teens at the museum’s education center. Caterina (from Lerici Italy) is having an incredible year, taking advantage of her exchange experience.
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We then had a celebratory Chinese dinner and drove up to a motel near the trailhead for a good night sleep and an early morning start. Caterina claims I snore, but offered zero proof.
commercial photographer beauty fashion NYC
commercial photographer fashion beauty nyc Manhattan
Before hitting the trail we had to fortify at the Bright Star Diner. Also needed to make sure our hair was set. Luckily the placemat gave reference to a local attorney in case we ran into some legal issues.

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I think the rest of the photos speak for themselves… hydrating at the trail head, headed up to the campsite on the Appalachian Trail, beautiful weather, dehydrated astronaut ice-cream, beautiful vistas, setting up camp, gathering wood, roasting hot dogs, Caterina’s first amore, and a tired but very happy group.

One item of note, it was a strenuous 3 hour hike up to the site. Our gear was not super light. My dad is 79 years old and kept up with the 17 year olds, basically stride for stride. Now that is inspirational!

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

commercial-photogapher-lifestyle-fashion

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

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eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

eric hason commercial fashion lifestyle photographer Manhattan NYC

www.erichason.com

Bridal Fashion Photography – Behind the Scenes

Posted in Advertising, Beauty, Behind the scenes, Bridal, commercial photography, Fashion, hair, lighting, makeup, model, Photography, Work with tags , , , , , on April 11, 2014 by erichason

I was hired by Jovani to photograph their new bridal fashion collection.

I brought on the ultra creative, hardest working man in fashion, Cliff Hoppus to style the shoot. With limited time Cliff was able to pull together flowers, veils and other accessories to make for a very successful shoot. The location is the Metropolitan Building in Long Island City, NY. It is a fabulous location, beautifully appointed, with lots of shabby chic furniture, peeling paint, rich tones making a great environment to shoot in.

Here are some fun behind the scenes photos of Cliff and my assistant Bin modeling for lighting tests. I will post some of the final images with the real model, Morgan Chelf (IMG) next week.fashion location NYC New York Manhattan Brooklyn Queens assistant hair makeup stylist catalog advertising campaign beauty bridal

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fashion beauty bridal hair makeup styling stylist beauty photography photographer Eric Hason New York NYC Manhattan Brooklyn

behind-the-scenes bridal fashion photography Eric Hason photographer NYC Manhattan Brooklyn NY advertising lookbook catalog showroom hair makeup beauty

www.erichason.com

Fashion photography for a cause!

Posted in Advertising, Beauty, commercial photography, Fashion, hair, lighting, makeup, model, Photography, Portrait with tags , , , , , on April 10, 2014 by erichason

I was excited when I was contacted by Melanie Holland to help produce a fashion photo shoot promoting Elephantasia.

Elephantasia is a fashion event organized by Gabby Wild benefitting the Wildlife Conservation Society and raising awareness to stop the slaughter of African Elephants. The event will be held on Friday May 30 at the Central Park Zoo featuring a fashion show of over 50 designers of sustainable clothing. The donation to attend the event starts at $96, one dollar for every African elephant slaughtered each day.

Gabby Wild is a student of veterinary medicine at Cornell University. She is a tireless spirit who created her foundation to save and sustain wildlife around the globe. I am inspired by her energy, ethos and dedication!

With only one week to produce the shoot, I brought on

set designer Cooper Vasquez to help with creating and executing a concept.

We emailed images for inspiration conjuring the feel of jungle and savannah. Renting a hand painted backdrop from my friends (and next door neighbor) at Oliphant Studio along with begging, stealing and borrowing tires,
folliage, and a fog machine, Cooper pulled his magic creating simple, elegant sets that perfectly complimented the clothing and theme. I was astonished we could create and shoot 4 scenes in the 5 hours allotted on a Saturday morning.

Our beautiful and elegant model Mireille Van Der Wees from Elite Model Management created a stunning tableau for the photos.
Hair and makeup courtesy of the Alex Anthony Salon, Manhattan.

I am pleased to share some of the images we created! It is wonderful when my fashion photography can help with a greater good!

Gabby and Mireilla pose for a portrait.
commercial fashion portrait photography hair makeup model studio

Publicity photos for Gabby Wild
publicity photo Gabby Wild commercial photography Eric Hason studio fashion
publicity photo Eric Hason canon nikon NYC Manhattan Eric Hason studio photographer

Photographs of Mireille to promote the fashion event.
fashion photography Elite Eric Hason studio Manhattan Brooklyn NYC
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fashion photography studio Manhattan Brooklyn photographer Eric Hason model Elite

www.erichason.com

Fashion e-commerce

Posted in Advertising, commercial photography, e-commerce, Fashion, lighting, model, Photography with tags , , , , , on April 9, 2014 by erichason

Fashion e-commerce photo shoot for designer Donna Degnan.

More technical than creative, it still requires an eye for detail and the ability to direct a model to best show off the designs. Customers buy garments based solely on the way it looks in photos. The photos have to look clear and stunning.

Not why I chose photography as a career, but it helps pay the bills and beats digging a ditch!
e-commerce, fashion, photography, studio, designer, commercial photography, fashion photography, model, styling

www.erichason.com

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