Behind the scenes using large format film

Behind the scenes from a beauty shoot taken with a 4X5 studio camera.

Cumbersome, counterintuitive, but fun. I like the process and results!

www.erichason.com fashion, photographer, photograph, collection, Prom, bridal, Jovani, IMG, Fentonmoon, photography, campaign, adverstising, art, models,lifestyle, e-commerce, couture, ecommerce, beauty, celebrity,Metropolitan Building, DNA, Prestige International, Miami, Razor Red, cover, makeup, hair, lookbook, catalog, swimwear, 4X5, film, black and white, ilford, kodak, iso, asa, toyo, Robos, Schneider, 210, t-shirt, salon, swimwear, shoes, linesheet, men, women, cardigan, sweater, line sheet, glasses, Major, Ford, New York Models, Fusion, skiwear, men, Muse Model Management, NBA, Setai Fifth Avenue,women, bathing suits, spa, Miami, gowns, Florida, Aventura, Trump Model Management, Roberto Cavalli, Wolford, Carven, Alejandro Ingelmo, Etro, Bottega Veneta, Jennifer Fisher, Salvatore Ferragamo, BCBG, LaQuan Smith, Burberry prorsum, Miriam Haskel, Dolce & Gabbana, Fenton Fallon, Mandalynn, Nicholas Kirkwood, New York, NYC, Brooklyn, Manhattan, Hershey,portrait, lingerie, NYC, New York, Brooklyn, Manhattan, photography, Muse Model Management, DNA Model Management, skiwear, Fashion Week, Muse, Avant Garde, t-shirt, DNA Models, Q Model Management, Kartell, Setai Hotel, tshirt, tee shirt, shoes, Japan, Tokyo, model life, jewelry, Project Runway, Ivy Higa, evening wear

Toyo Robos 4X5 – Slowing down

Just purchased a Toyo Robos 4X5 film camera, Schneider 210 lens and a Majestic tripod. I am excited to start shooting film
again; slowing down, making each frame count.

The first subject was my teen son. His usual response to my pointing a camera at him is “No pictures.” He is a sucker for old school.

Looking forward to posting more work in the near future!

www.erichason.com fashion, photographer, photograph, collection, Prom, bridal, Jovani, IMG, Fentonmoon, photography, campaign, adverstising, art, models,lifestyle, e-commerce, couture, ecommerce, beauty, celebrity,Metropolitan Building, DNA, Prestige International, Miami, Razor Red, cover, makeup, hair, lookbook, catalog, swimwear, 4X5, film, black and white, ilford, kodak, iso, asa, toyo, Robos, Schneider, 210, t-shirt, salon, swimwear, shoes, linesheet, men, women, cardigan, sweater, line sheet, glasses, Major, Ford, New York Models, Fusion, skiwear, men, Muse Model Management, NBA, Setai Fifth Avenue,women, bathing suits, spa, Miami, gowns, Florida, Aventura, Trump Model Management, Roberto Cavalli, Wolford, Carven, Alejandro Ingelmo, Etro, Bottega Veneta, Jennifer Fisher, Salvatore Ferragamo, BCBG, LaQuan Smith, Burberry prorsum, Miriam Haskel, Dolce & Gabbana, Fenton Fallon, Mandalynn, Nicholas Kirkwood, New York, NYC, Brooklyn, Manhattan, Hershey,portrait, lingerie, NYC, New York, Brooklyn, Manhattan, photography, Muse Model Management, DNA Model Management, skiwear, Fashion Week, Muse, Avant Garde, t-shirt, DNA Models, Q Model Management, Kartell, Setai Hotel, tshirt, tee shirt, shoes, Japan, Tokyo, model life, jewelry, Project Runway, Ivy Higa, evening wear

Spring Editorial

My fashion editorial in the April issue of Aventura Magazine styled by Jason Rembert, makeup by Hiro, hair by Dante Blandshaw, Tanya Ruban with Trump Model Management and creative direction by Cooper Vasquez.

www.erichason.com fashion, photographer, photograph, collection, Prom, bridal, Jovani, IMG, Fentonmoon, photography, campaign, adverstising, art, models,lifestyle, e-commerce, couture, ecommerce, beauty, celebrity,Metropolitan Building, DNA, Prestige International, Miami, Razor Red, cover, makeup, hair, lookbook, catalog, swimwear, t-shirt, salon, swimwear, shoes, linesheet, men, women, cardigan, sweater, line sheet, glasses, Major, Ford, New York Models, Fusion, skiwear, men, Muse Model Management, NBA, Setai Fifth Avenue,women, bathing suits, spa, Miami, gowns, Florida, Aventura, Trump Model Management, Roberto Cavalli, Wolford, Carven, Alejandro Ingelmo, Etro, Bottega Veneta, Jennifer Fisher, Salvatore Ferragamo, BCBG, LaQuan Smith, Burberry prorsum, Miriam Haskel, Dolce & Gabbana, Fenton Fallon, Mandalynn, Nicholas Kirkwood, New York, NYC, Brooklyn, Manhattan, Hershey,portrait, lingerie, NYC, New York, Brooklyn, Manhattan, photography, Muse Model Management, DNA Model Management, skiwear, Fashion Week, Muse, Avant Garde, t-shirt, DNA Models, Q Model Management, Kartell, Setai Hotel, tshirt, tee shirt, shoes, Japan, Tokyo, model life, jewelry, Project Runway, Ivy Higa, evening wear

Dub-Stuy Records

Results of yesterday’s shoot for Dub-Stuy, a Brooklyn label promoting bass music and sound culture. I was shooting artists and producers wearing the fashion designed by my friend Orondava Mumford.

www.erichason.com fashion, photographer, photograph, collection, Prom, bridal, Jovani, IMG, Fentonmoon, photography, campaign, adverstising, art, models,lifestyle, e-commerce, couture, ecommerce, beauty, celebrity, artist, music, Metropolitan Building, DNA, Prestige International, Miami, Razor Red, cover, makeup, hair, lookbook, catalog, swimwear, t-shirt, salon, swimwear, shoes, linesheet, men, women, cardigan, sweater, line sheet, glasses, Major, Ford, New York Models, Fusion, skiwear, men, portrait, Muse Model Management, NBA, Setai Fifth Avenue,women, bathing suits, spa, Miami, gowns, Florida, Aventura, New York, NYC, Brooklyn, Manhattan, Hershey,portrait, lingerie, NYC, New York, Brooklyn, Manhattan, photography, Muse Model Management, DNA Model Management, skiwear, Fashion Week, Muse, Avant Garde, t-shirt, DNA Models, Q Model Management, Kartell, Setai Hotel, tshirt, tee shirt, shoes, Japan, Tokyo, model life, jewelry, Project Runway, Ivy Higa, evening wear

Bridal campaign

This week spent 2 days shooting for Jovani Fashions. They are a fun client to work with and enjoy creating stunning work with them!

Tuesday we shot bridal campaign and catalog with model Morgan Chelf of IMG. I think you will agree one day she will make an gorgeous bride!!!

www.erichason.com fashion, photographer, photograph, collection, Prom, bridal, Jovani, IMG, Fentonmoon, photography, campaign, adverstising, art, models,lifestyle, e-commerce, couture, ecommerce, beauty, celebrity,Metropolitan Building, DNA, Prestige International, Miami, Razor Red, cover, makeup, hair, lookbook, catalog, swimwear, t-shirt, salon, swimwear, shoes, linesheet, men, women, cardigan, sweater, line sheet, glasses, Major, Ford, New York Models, Fusion, skiwear, men, Muse Model Management, NBA, Setai Fifth Avenue,women, bathing suits, spa, Miami, gowns, Florida, Aventura, New York, NYC, Brooklyn, Manhattan, Hershey,portrait, lingerie, NYC, New York, Brooklyn, Manhattan, photography, Muse Model Management, DNA Model Management, skiwear, Fashion Week, Muse, Avant Garde, t-shirt, DNA Models, Q Model Management, Kartell, Setai Hotel, tshirt, tee shirt, shoes, Japan, Tokyo, model life, jewelry, Project Runway, Ivy Higa, evening wear

Fashion editorial – Feb 2013

Current editorial for Aventura Magazine shot in the Kartell showroom.
Styling by Jason Rembert, Makeup Susan Donoghue, Hair Ayato, Model Iryna Popova, Q Models

www.erichason.com fashion, photographer, photograph, collection, Prom, Fentonmoon, photography, campaign, adverstising, art, models,lifestyle, e-commerce, couture, ecommerce, beauty, celebrity, DNA, Prestige International, Miami, Razor Red, cover, makeup, hair, lookbook, catalog, swimwear, t-shirt, salon, swimwear, shoes, linesheet, men, women, cardigan, sweater, line sheet, glasses, Major, Ford, New York Models, Fusion, skiwear, men, Muse Model Management, NBA, Setai Fifth Avenue,women, bathing suits, spa, Miami, gowns, Florida, Aventura, New York, NYC, Brooklyn, Manhattan, Hershey,portrait, lingerie, NYC, New York, Brooklyn, Manhattan, photography, Muse Model Management, DNA Model Management, skiwear, Fashion Week, Muse, Avant Garde, t-shirt, DNA Models, Q Model Management, Kartell, Setai Hotel, tshirt, tee shirt, shoes, Japan, Tokyo, model life, jewelry, Project Runway, Ivy Higa, evening wear

On set …

On set with Napoleon and Plomo Shoes!

Behind the scenes fun.

www.erichason.com fashion, photographer, photograph, collection, Prom, Fentonmoon, photography, campaign, adverstising, art, models,lifestyle, e-commerce, couture, ecommerce, beauty, celebrity, DNA, Prestige International, Razor Red, cover, makeup, hair, lookbook, catalog, swimwear, t-shirt, salon, swimwear, shoes, linesheet, men, women, cardigan, sweater, line sheet, glasses, Major, Ford, New York Models, Fusion, skiwear, men, Muse Model Management, NBA, Setai Fifth Avenue,women, bathing suits, spa, Miami, gowns, Florida, Aventura, New York, NYC, Brooklyn, Manhattan, Hershey,portrait, lingerie, NYC, New York, Brooklyn, Manhattan, photography, Muse Model Management, DNA Model Management, skiwear, Fashion Week, Muse, Avant Garde, t-shirt, DNA Models, Setai Hotel, tshirt, tee shirt, shoes, Japan, Tokyo, model life, jewelry, Project Runway, Ivy Higa, evening wear