Archive for the e-commerce Category

Fashion photography update

Posted in Art, Behind the scenes, Comings and goings, commercial photography, e-commerce, Editorial, Flashes of Hope, makeup with tags , , , , , on May 15, 2014 by erichason

Another fashion update.

I am switching over to my new blog:

It features my fashion and beauty photography, posts regarding my photo process, behind the scenes images, fun stuff about my life, and volunteer work I do as the NYC Chapter Director of Flashes of Hope, and amazing organization that photographs juvenile cancer patients and their families.

Please follow me there!

photographer, NYC, New York, fashion, beauty, editorial, commercial, lookbook, catalog, line sheet, model, Major, hair, makeup,


NYC Designer Lee Anderson Part II – the photos

Posted in Advertising, Beauty, commercial photography, e-commerce, Fashion, hair, makeup, model, Photography, Work with tags , , , , , on April 23, 2014 by erichason

As promised, here are images from the Spring 2014 photo shoot for New York fashion designer Lee Anderson.

We were very fortunate to have the stunning Clara Settje (Trump Model Management) modeling for us. The talented Xtah Weiss did an incredible job with hair and makeup.

This was a pretty straight forward shoot using a white background, a wind machine on Clara’s hair initially, then giving her a more glamorous look the second half of the shoot. Lee always brings incredible shoes and accessories to finish each look.

Clara was incredible bringing each look to life. The shoot was held at my NYC studio in the Flatiron District.

NYC photographer Eric Hason photographs model in dress

What more needs to be said? A picture speaks 1000 words.

Eric Hason photographs a white dress on model, New York City.

I love the shoulder and luxurious fabric that make this simple white dress so special.

dress photographer NYC studio

Stunning fabric elegantly draped.

gown photographer fashion NYC

Love the royal blue and the necklace is to die for.

Fashion photography NYC shift dress bold necklace.

A black and white shift made with contrasting patterned fabrics. Elegant and playful. Styled with a bold necklace and a pop of red.

Stunning shoulder detail on a column, luxurious fabric

Stunning shoulder detail on a column, luxurious fabric

Photographer Manhattan NYC fashion photography

Laser cut top to a beautiful gown.

NYC photographer photographs model wearing gown in Manhattan studio

A simple bodice with a flowing skirt with fun embellishments.

Eric Hason photographs model in dress, NYC

A beautiful sheen and laser cut detail make this dress so stunning.

Eric Hason photographer NYC photographs a model in gown

Bold color contrast and an playful but elegant cut.

NYC photographer Eric Hason photographs detail of dress

Stunning layering of fabric.

New York Fashion photographer photographs model in gown

An elegant muted sea green gown, wonderful volume and drape.

New York Fashion photographer Eric Hason photographs a dress

Lee loves using rich colors and bold pattens on a simple shift silhouette.

Fashion e-commerce

Posted in Advertising, commercial photography, e-commerce, Fashion, lighting, model, Photography with tags , , , , , on April 9, 2014 by erichason

Fashion e-commerce photo shoot for designer Donna Degnan.

More technical than creative, it still requires an eye for detail and the ability to direct a model to best show off the designs. Customers buy garments based solely on the way it looks in photos. The photos have to look clear and stunning.

Not why I chose photography as a career, but it helps pay the bills and beats digging a ditch!
e-commerce, fashion, photography, studio, designer, commercial photography, fashion photography, model, styling