Archive for catalog

Bridal Fashion Photography – Behind the Scenes

Posted in Advertising, Beauty, Behind the scenes, Bridal, commercial photography, Fashion, hair, lighting, makeup, model, Photography, Work with tags , , , , , on April 11, 2014 by erichason

I was hired by Jovani to photograph their new bridal fashion collection.

I brought on the ultra creative, hardest working man in fashion, Cliff Hoppus to style the shoot. With limited time Cliff was able to pull together flowers, veils and other accessories to make for a very successful shoot. The location is the Metropolitan Building in Long Island City, NY. It is a fabulous location, beautifully appointed, with lots of shabby chic furniture, peeling paint, rich tones making a great environment to shoot in.

Here are some fun behind the scenes photos of Cliff and my assistant Bin modeling for lighting tests. I will post some of the final images with the real model, Morgan Chelf (IMG) next week.fashion location NYC New York Manhattan Brooklyn Queens assistant hair makeup stylist catalog advertising campaign beauty bridal

location model photography fashion beauty hair makeup stylist advertising catalog lookbook

fashion beauty bridal hair makeup styling stylist beauty photography photographer Eric Hason New York NYC Manhattan Brooklyn

behind-the-scenes bridal fashion photography Eric Hason photographer NYC Manhattan Brooklyn NY advertising lookbook catalog showroom hair makeup beauty

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First photo of the day – Fashion

Posted in Advertising, Beauty, Behind the scenes, Diary, Fashion, hair, lighting, makeup, model, Photography, Work with tags , , , , , , , , on April 1, 2014 by erichason

My assistant Ed rocking a top hat. He is a beautiful man inside and out. Psyched to shoot fashion advertising and catalog!
Going to be a good day!
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On set selfie

Posted in Advertising, Beauty, Behind the scenes, Diary, Fashion, hair, lighting, Photography, Self-portrait with tags , , , , , on September 11, 2013 by erichason

After 12 hours on set, having a little fun…

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www.erichason.com fashion, photographer, photograph, collection, Prom, bridal, Jovani, IMG, Fentonmoon, photography, campaign, adverstising, art, models,lifestyle, e-commerce, couture, ecommerce, beauty, celebrity,Metropolitan Building, DNA, Prestige International, Miami, Razor Red, cover, makeup, hair, lookbook, catalog, swimwear, 4X5, film, black and white, ilford, kodak, iso, asa, toyo, Robos, Schneider, 210, t-shirt, salon, swimwear, shoes, linesheet, men, women, cardigan, sweater, line sheet, glasses, Major, Ford,Wilhelmina, New York Models, Fusion, skiwear, men, Muse Model Management, NBA, Setai Fifth Avenue,women, bathing suits, spa, Miami, gowns, Florida, Aventura, Trump Model Management, Roberto Cavalli, Catalog, Wilhelmina, Wolford, Carven, Alejandro Ingelmo, Etro, Bottega Veneta, Jennifer Fisher, Salvatore Ferragamo, BCBG, LaQuan Smith, Burberry prorsum, Miriam Haskel, APM Model Management, IMG Model Management, Dolce & Gabbana, Fenton Fallon, Mandalynn, Nicholas Kirkwood, New York, NYC, Brooklyn, Manhattan, Hershey,portrait, lingerie, NYC, New York, Brooklyn, Manhattan, photography, Muse Model Management, DNA Model Management, skiwear, Fashion Week, Muse, Avant Garde, t-shirt, DNA Models, Q Model Management, Kartell, Setai Hotel, tshirt, tee shirt, shoes, Japan, Tokyo, Pravana, model life, jewelry, Project Runway, Ivy Higa, evening wear

On set …

Posted in Advertising, Beauty, Behind the scenes, Diary, dog, Fashion, hair, lighting, makeup, People I like, Photography, Portrait, Self-portrait with tags , , , , on February 5, 2013 by erichason

On set with Napoleon and Plomo Shoes!

Behind the scenes fun.

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www.erichason.com fashion, photographer, photograph, collection, Prom, Fentonmoon, photography, campaign, adverstising, art, models,lifestyle, e-commerce, couture, ecommerce, beauty, celebrity, DNA, Prestige International, Razor Red, cover, makeup, hair, lookbook, catalog, swimwear, t-shirt, salon, swimwear, shoes, linesheet, men, women, cardigan, sweater, line sheet, glasses, Major, Ford, New York Models, Fusion, skiwear, men, Muse Model Management, NBA, Setai Fifth Avenue,women, bathing suits, spa, Miami, gowns, Florida, Aventura, New York, NYC, Brooklyn, Manhattan, Hershey,portrait, lingerie, NYC, New York, Brooklyn, Manhattan, photography, Muse Model Management, DNA Model Management, skiwear, Fashion Week, Muse, Avant Garde, t-shirt, DNA Models, Setai Hotel, tshirt, tee shirt, shoes, Japan, Tokyo, model life, jewelry, Project Runway, Ivy Higa, evening wear

Jumping for Joy!

Posted in Advertising, Behind the scenes, Comings and goings, Fashion, hair, lighting, makeup, People I like, Photography, Portrait, Work with tags , , , , , , , , on January 8, 2013 by erichason

Jumping for joy with Erin Isakov of Erin Snow over her Fall 2013 collection!

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www.erichason.com fashion, photographer, photograph, collection, Prom, Fentonmoon, photography, campaign, adverstising, art, models,lifestyle, e-commerce, couture, ecommerce, beauty, celebrity, DNA, Prestige International, Razor Red, cover, makeup, hair, lookbook, catalog, swimwear, t-shirt, salon, swimwear, linesheet, men, women, cardigan, sweater, line sheet, glasses, Major, Ford, New York Models, Fusion, skiwear, men, Muse Model Management, NBA, Setai Fifth Avenue,women, bathing suits, spa, Miami, gowns, Florida, Aventura, New York, NYC, Brooklyn, Manhattan, Hershey,portrait, lingerie, NYC, New York, Brooklyn, Manhattan, photography, Muse Model Management, DNA Model Management, skiwear, Fashion Week, Muse, Avant Garde, t-shirt, DNA Models, Setai Hotel, tshirt, tee shirt, shoes, Japan, Tokyo, model life, jewelry, Project Runway, Ivy Higa, evening wear

Prom catalog – Nika Kapoor

Posted in Advertising, Beauty, Behind the scenes, Diary, Fashion, hair, lighting, makeup, Photography, Work with tags , , , , , , , , on July 30, 2012 by erichason

Friday we shot 105 dresses in 8.5 hours (3 models). I have no idea how we did it, but we did. That comes to a dress every 4.85 minutes. That must be some kind of Olympic record.

Best of all we were smiling the whole way through!

Vincent steaming dress number 72

Getting the dresses in order

Hiro in action!

Stylist Cliff Hoppus knows how to clamp!

Ivanka (Fentonmoon) looks beautiful. I asked her to be my date to my prom, she respectfully declined.

www.erichason.com fashion, photographer, photograph, collection, Prom, Fentonmoon, photography, campaign, adverstising, art, models,lifestyle, e-commerce, couture, ecommerce, beauty, celebrity, cover, makeup, hair, lookbook, catalog, swimwear, t-shirt, salon, swimwear, linesheet, men, women, cardigan, sweater, line sheet, glasses, Major, Ford, Fusion, skiwear, men, NBA, women, bathing suits, spa, Miami, gowns, Florida, Aventura, New York, NYC, Brooklyn, Manhattan, Hershey,portrait, lingerie, NYC, New York, Brooklyn, Manhattan, photography, Muse, Avant Garde, t-shirt, tshirt, tee shirt, shoes, Japan, Tokyo,jewelry, BF7XVE9M4D4M

Catalog shoot

Posted in Beauty, Behind the scenes, Fashion, Photography, video, Work with tags , , , , , , on March 8, 2012 by erichason

Yesterday I had the pleasure of shooting Fall 12 for The Wrights. Alex Knight of One Model Management was our beautiful model. The clothing is amazing. Makeup artist Dawn Desantis did a beautiful job.

www.erichason.com fashion, photographer, photograph, collection, photography, campaign, adverstising, models, e-commerce, couture, ecommerce, beauty, celebrity, cover, makeup, hair, lookbook, swimwear, skiwear, men, women, bathing suits, portrait, lingerie, NYC, New York, Brooklyn, Manhattan, photography, t-shirt, tshirt, tee shirt, shoes, jewelry