Archive for commercial photography

Fashion e-commerce

Posted in Advertising, commercial photography, e-commerce, Fashion, lighting, model, Photography with tags , , , , , on April 9, 2014 by erichason

Fashion e-commerce photo shoot for designer Donna Degnan.

More technical than creative, it still requires an eye for detail and the ability to direct a model to best show off the designs. Customers buy garments based solely on the way it looks in photos. The photos have to look clear and stunning.

Not why I chose photography as a career, but it helps pay the bills and beats digging a ditch!
e-commerce, fashion, photography, studio, designer, commercial photography, fashion photography, model, styling


Not Beauty or Fashion photography but…

Posted in Advertising, commercial photography, lighting, People I like, Work with tags , , , , , , , on April 8, 2014 by erichason

When the worlds greatest dentist

asks you to take photos for his website, you put fashion, beauty, and everything else on hold and head to the Bronx.

Dr. Robert Steinberger, East Tremont Dental, has been my dentist for longer than I care to admit. Throggs Neck is not exactly convenient to my home in Brooklyn, but he is well worth the trip. I have recommended him to friends and family in Manhattan, Connecticut and New Jersey who faithfully flock to the Boogie Down for their bi-annual checkups. He is that good! Dr. Steinberger originally hails from Brooklyn and has never forgotten his roots. He is honest, caring, smart, and has mad dental skillz. In the unlikely event that I ever move to Alaska, I will still have my teeth cleaned just north of the Whitestone Bridge.

Here are a few photographs I shot of the Doc, not fashion photography, but a thing of beauty.

Looking forward to seeing them up on his website!



fashion lifestyle beauty photography advertising lookbook commercial

lifestyle photography fashion beauty nyc manhattan

Fashion advertising shoot, behind the scenes photographs

Posted in Advertising, Beauty, Behind the scenes, Fashion, hair, lighting, makeup, model, Photography, Work with tags , , , , , , , on April 8, 2014 by erichason

Fashion Campaign

Last week I photographed and advertising campaign for my client Shani Grosz in my Manhattan studio. It was a long day shooting against two set ups, white seamless paper and a painted backdrop with fog turning my studio into a haunted forest. The stunning model, Julia Anisimova from Q Model Management killed it. She had great energy from entering the studio at 7am till the last frame was shot ten hours later. Wendi Miyake provided flawless hair and makeup and was on point though out the shoot.

Here are some behind the scenes photos.

Client photographs model Julia for social media

This photo shows a bit of the lighting setup and the hanging backdrop.
fashion photographer hair makeup styling beauty campaign lookbook client

The Photographer

It is no secret I am a frustrated model.
photographer fashion advertising lookbook hair makeup clothing

Fashion Model Julia Anisimova on set.

This is just a test frame. All out of camera. Not the final select, no retouching at all!
model fashion advertising campaign lighting hair makeup

Photo assistant

Have to include the first frame of the day. Meet my assistant Ed Estrada. My righthand man and guardian angel!
photo assistant test shot fashion photography photographer